For the Love of Pets



Adelaide, South Australia – Context Media is pleased to announce the commencement of principal photography this week on FOR THE LOVE OF PETS, an eight-part docuseries following the heart-warming stories of the staff, volunteers and animals at The Animal Welfare League of South Australia Inc. (AWL).

A not-for-profit organisation built on the philosophies of providing love, care and compassion to every animal that comes through its doors, AWL is passionate about providing the highest quality of care to pets in need. 

Shot in stunning 4K, the series will follow a cast of colourful characters within AWL who devote their lives to the animals in their care, from vets performing life changing surgeries to the re-homing team working tirelessly to care for and re-home more than  4,000 pets per year, or the compassionate team who manage the pet memorial and cremation services, helping families say their final goodbyes.

The series has been commissioned by Nine Network with Omnicom Media Group’s subsidiary, OMnet Australia providing production financing. Created by and executive produced by Context Media’s Peter Jenetsky and Tim Clucas, alongside series producer Kym Slaby. Escapade Media will handle international distribution and sales, with the show already pre-sold to New Zealand network TVNZ. 

Commenting on the commencement of filming at AWL, Peter Jenetsky said “It’s a privilege to have been granted rare access to go behind the scenes of AWL’s incredible state-of-the-art Animal Care Centre and to tell the stories of the talented and deeply committed team of staff and volunteers. Television audiences here in Australia and around the world will be touched and inspired by the deeds of the people in this organisation who strive every day to give every single animal that comes into AWL’s care the best shot at finding a happy and fulfilling life with new adopting pet parents.”

The Animal Welfare League of South Australia Inc is on board as a key production partner, with the series being filmed on location at, and with the assistance of the organisation.

“We’re honoured to work in our community, helping lost, stray and abandoned pets get the care they desperately need. We hope that this incredible opportunity to show our work will highlight the heartfelt bonds between owners and their pets, raise awareness of the value of pets in our community, and, most importantly, help more pets find loving homes,” says Julie Bellamy, CEO of AWL. 

FOR THE LOVE OF PETS will air on Nine Network in 2022.

For more information, contact:

Harriet Dixon-Smith | | +61 403 857 328

Filmed on location at, and with the assistance of, Animal Welfare League of South Australia Inc