BRIAN GALLAGHER – NON-EXECUTIVE DIRECTOR
Co-founder of Context Media, Brian is Chief Sales Officer for Southern Cross Austereo providing leadership and driving the entire sales operation across SCA’s full suite of media channels and brands.
With a comprehensive media career spanning 30 years, Brian is highly regarded for his ability to drive innovation led business solutions and has a proven track record of effectively combining traditional media, digital media and branded content solutions to drive positive commercial outcomes for all.
A media executive with strong commercial and technical broadcast experience across both metro and regional media. He has worked in free to air TV, Pay TV, content marketing and production, technical broadcast, programmatic trading as well as broader entrepreneurial and global media strategy, for both established and start-up companies in Australia and globally.
Brian also launched Ten’s ‘Business Development Unit’ which drove increased market share for the Network and the regional Nine Affiliate Sales which was the first TV sales unit in Australia to work with consumer research beyond TV ratings to drive revenue growth.
While he is a media executive with strong commercial and technical experience, he has worked across content and production disciplines, pioneered advertiser integration and branded content with Australian Free to Air networks and Pay TV, plus launched a successful branded content production company which produced over 300 hours a year of TV programming.